Obsession. Perfection. The change is now. #bigbang #Hasselblad #dubaiboat @YachtsXL

Having used the Canon system since 1996 looking for perfection especially in the digital age, for me from 2004 and onwards using Carl Zeiss optics with converters and the newer models of .Zf and Ze. I have now come to the conclusion that even with the introduction of the D800, I need to step up. Well not me, but many of my clients need / want those files that are impossible to capture with a digital 35mm system.

What could be more appropriate than the Dubai Yacht Show and working together with Dutch based YachtsXL to bring the big files, the big attitude and the big bang of Swedish based Hasselblad along to a city and a show where BIG is just not enough. Please check back for daily updates on the show.

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